American Airlines, Bank of America, Brink’s, CoreLogic/First American, Burger King, Compaq, Dallas Museum of Art, Dell, EDS (HP Services), , Fidelity Trust, Ford Consumer Finance (The Associates), Goodyear, IBC Root Beer, IBM, JCPenney, Lucent-Alcatel, Neiman Marcus, Nikon, Pepsi, Royal Bank of Canada (RBC), Sears, Southwest Airlines, Tabasco, Tenet, Texas Health Resources, TrammellCrow Company, Verizon, Zales
CAMPAIGN HIGHLIGHTS
Carter BloodCare
Carter BloodCare campaign helped increase blood donations to over 1,100 per month for 4 years in a row
Dallas Museum of Art
Dallas Museum of Art's “Searching for Ancient Egypt” campaign resulted in 2nd largest attendance of an exhibition and was used by Omaha, Nebraska and Honolulu, Hawaii museums.. The objective was to get people to see the exhibition. But, unlike most exhibitions about Egyptology, there was no “star” attraction like the King Tut exhibit. The biggest attraction was a piece of the funerary chapel wall that is the area used to prepare mummies for the afterlife. The museum did not want to talk about curses or focus on the death aspect. When I attended the meeting to acquaint the docents with the exhibition, I heard something that sparked the concept – the Egyptians were much like us. So, the tagline was born “You Know How They Died, Now See How They Lived.”
I came with the concept and led the creative process from inception to completion.
DELL
Exceeded the 2% return rate on all direct mail initiatives with Dell; one of them came back with a 25% return rate
EDS
EDS content I wrote was ported over to HP Services site. I created microsites featuring mini case studies that were a bridge between the ad campaign and the content on the web site. The content was sliced and diced to target three different groups: C-level executives, influencers, and IT. I not only wrote content covering the majority of the company's solutions but also drafted site content that targeted all of its verticals.
IBM
Worked on ad campaign that helped launch the legendary IBM ThinkPad laptop
Southwest Airlines
Another successful campaign I worked on from beginning to end was for Southwest Airlines. The strategy was to get people to use their SWA affinity card for more than just purchasing flights – they wanted consumers to use it for everyday purchases so you can get rewards and fly free faster. Hence the campaign “Buy, Buy. Bye. Bye.”
United Regional Hospital
United Regional broadcast and web campaign resulted in 23% increase in total call volume
AWARDS:
Southwest Airlines Print Ad – Buy. Buy. Bye. Bye.