:Prime mover. It's defined as the original or chief force in an undertaking, or that which is regarded as a natural source of the energy required to perform work.
To produce effective communications, whether it's advertising, marketing or content, you need a prime mover. By originating memorable concepts and written materials that satisfy your business goals, you can get the results you're looking for.
Choose an individual with original, strategic thinking and accurate insights into your marketplace. Decide on a prime mover with energy to spare to drive your brand awareness and market share.